"For me, home is less about location and more about feeling relaxed and comfortable. Home is the only place where I can be entirely at ease."

I built my brand to reflect who I want to be someday, bold without borders, full of variety and confident no matter the situation. Having that manifested in real life reminds me to evolve continually as I find my future self.

With my intimate team of award-winning artisans, including Chen Min and Raw Colour, we design with purpose by studying behaviours and interests. We're particularly fascinated by Gen Z culture, and how the youth of China live their lives, we see the need for homes that reflect their individuality and unique expressions. We craft around the principle of "never defined". I've found that society has many boundaries, and even within the world of furniture, there are unspoken rules that influence the customer. 

We wanted to strip that away by catering to needs and leaving our furniture open to interpretation. We remain free-spirited, which is why you'll find our creations are diverse. The common denominator is a zero placed on each piece of furniture. It is a spiritual totem of ours that represents the breaking of limits, zero rules and infinite possibilities. It's an ideology we want to pass onto our customers, to unapologetically be whoever you want to be. In the same fashion, we do not see ourselves as artisans that simply create products but artisans that offer a compass for living, creating space even for life's most trivial moments.

Modern people seek comfort and spiritual substances more than ever; the importance of curating a space that reflects your most personal needs is not lost on me. I have always been a creative soul; I was captivated by visual arts from a young age. I went on to study interior architecture, and during that time was taken by my product design courses. On top of that, I can't deny the influence from my upbringing; watching my father running his real estate company undoubtedly had its effects. Compounded by my frustrations of not finding the right furniture for myself, building my brand felt like a natural progression.

As a founder, my brand is like a daughter to me. I see parts of myself in it, like my love for cats and my great pride in my heritage. I have a lot of love for my culture, our language and our quirks, but that's not always the case for those around me. There is an instant air of luxury associated with products of the West. While there is undeniable beauty there, there's no reason why artisans like us in China shouldn't be celebrated for our quality, opulence and innovation. I know we have a lot of intrigue to offer the world, and I am confident we will be a part of this narrative shift. One of my proudest moments was winning the Red Dot Design Award, one of the highest accolades within our industry, and this is only chapter one.